The UAE Industries With An Urgent Need Of Digital Marketing 

By Nithin George

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The UAE Industries With An Urgent Need Of Digital Marketing 

UAE is one of the fastest-growing countries in the world. With a global population, the UAE has been establishing its identity in almost all business sectors. As this country continues to be a major hub of various businesses including real estate, construction, tourism, information technology, and healthcare, the marketing strategies of every company in these industries need to be strong and innovative to establish a significant position in the market. Have you thought about the marketing techniques that help businesses in the UAE establish themselves, even under tight competition?

It is the unique marketing strategies that they make use of. With the advancement of technology, the UAE is spending more on digital advertisements. However, although established, some of the major industries in the UAE can utilize digital marketing more effectively to increase their profits and create a brand identity. According to the analysis conducted at Axilume, some of these industries include:

  1. Automotive industry

Most of the UAE population has always had an affinity towards the automobile sector, especially cars. According to recent research, contemporary society is more interested in the latest cars and is keen on the specifications and other features offered by them.

As the internet is the major platform opted by the majority to research about it, using attractive and unique digital marketing techniques will help elevate the businesses in this industry. Developing a mobile-optimized website that provides details of all the information, products, and services will help improve audience interaction. Social media and influencer marketing are also crucial as they help elevate the reputation and trustworthiness of the business. 

  1. Real estate 

Digital marketing has helped elevate real estate firms in various places. Using relevant techniques and online marketing strategies will help businesses in the UAE real estate market establish a significant position. Although online platforms and tools are used to publish and showcase the properties and services offered by the businesses, by incorporating the latest digital marketing techniques these businesses can reach out to a wider audience.

As these technologies can be customized based on demographics including location, property type, and people, the websites will reach a specific audience more easily. Moreover, several digital marketing techniques like video marketing can be utilized by real estate businesses as it will help them offer personalized experiences for the clients through virtual property tours and data analytics. Other digital marketing techniques such as SEO and PPC advertising will also create brand value and identity. 

  1. Technology sector

The tech industry is evolving at a rapid pace. Certain advancements happen in this field every other day. Whether it be the development of new software, the introduction of an advanced application, or updated features on an existing application, inventions are diverse in the tech field. So, by developing a customized digital channel, tech channels can communicate timely with their potential customers.

Some of the most effective digital content that helps drive more traffic are demo videos and tutorials. Along with educating the target audience, it will also help companies collect leads from their target audience through the initial sign-in process. Social media marketing and email marketing are other digital marketing techniques that help improve brand awareness and identity. 

  1. Professional sector

Along with real estate, technology, and automobile sectors, almost all professional sectors can also benefit from digital marketing techniques. However, compared to other industries, the digital marketing of the professional industry is less in the UAE. While businesses of all kinds make use of digital marketing, professional services can also benefit well from it. 

Establishing a reliable online platform or website that showcases the professional advancements, skills, and expertise of a person in any professional sector including law, medicine, or even marketing will help elevate their reputation and genuineness. The major form of digital marketing technique that best suits this industry is content marketing.

By crafting informative and engaging blogs, posts, and articles, people can communicate their experience and expertise in the field. However, it is important to optimize this content with the necessary keywords and other digital marketing techniques are essential to rank the content and attract the attention of potential customers. 

  1. Financial industry

Financial institutions like banks and insurance companies need to improve their online presence in the UAE. By utilizing some of the most common digital marketing techniques including content marketing, mobile app development, and website development financial institutions in the UAE can improve their customer experience.

Through the development of mobile apps, they can bring all their services to the fingertips of their customers. As this makes services easier for the customers, the institutions will receive improved traffic and conversions. Moreover, it will also help build trust, attracting new customers towards them.

Nithin George