Search engine optimization (SEO) is a common and most important part of digital marketing. No matter what product or service you plan to sell, user engagements and traffic depends on how well you optimize your website for different search engines. With a rapid increase in the use of websites and softwares to popularise businesses, ranking your business websites may be a devil of the job.
Are you trapped in such a situation? Are you facing constant hitching in ranking your website even after experimenting with various SEO strategies and investing tons in online marketing? At Axilume, we have come across numerous such complaints. Working with several companies across industries we realized there are some common SEO mistakes or problems that hinder the website performance. But worry not. We have some tips and tricks that fix all your SEO concerns.
- Non-SEO-friendly content
The content on your website, whether it be on the home page, blogs, or product descriptions has a major role in influencing your ranking and reach. Make sure that you provide informative content with relevant keywords. Ensure that the content is not stuffed with unnecessary keywords. Craft original and genuine content at optimal length. Do not make them too short or long.
Along with developing quality and informative content, it is also important to ensure that your content meets the search intent. That means you should consider the thoughts of the users while creating content. Think of what your intended audience has to know and how they will search for the required content. Restructuring your content accordingly will help you rank your content in the SERPs.
- Vague titles and headings
Titles and headers have an important role in ranking your content as they help readers and search engines understand what is included in your page. However, when people and businesses use vague or unattractive headlines and titles, it affects the ranking of the websites. This issue can be rectified by giving more focus while crafting headings and titles. Including major keywords is important.
As the title tag appears on the SERPs, it should contain the major keywords. Additionally, be descriptive and develop subheadings that smoothly navigate readers through the content. Moreover, make sure that your titles are unique from similar content. This will create curiosity among the readers leading to increased clicks.
Furthermore, adding image Alt text is also necessary as optimizing them with relevant keywords will help rank your content on SERPs.
- Unoptimized product pages
Product pages are the vital components of e-commerce websites. So, they should be optimized and updated timely. Along with supporting ranking, it also helps increase the genuineness and authenticity of your website as well as your business.
One of the important factors that should be considered while optimizing your product page is including customer reviews. No matter how reputed a brand you are, customer reviews have a crucial role in building trust among target customers. Most customers comment that they choose websites with genuine and updated customer reviews.
So, including customer responses on the product page is compulsory to rank your website. In addition, maintain a descriptive and informative product description. Include all the major features and specifications of your product. Highlight the benefits of purchasing your product as it increases conversions. Furthermore, considering the search intent is also important. Include related keywords based on the search intent and target audience.
- Not optimizing the website for mobile users
In the current society, more than half of the customers shop through smartphones. So, optimizing your website for mobile users and making them mobile-friendly is necessary. So, include website optimization for mobile users an important feature in your SEO strategy. In order to make your website user-friendly for mobile users you must improve the page loading speed of your page.
Invest in page load services and use tools that benefit the page load speed. Introducing a responsive design is also important. This will help improve the user experience of the mobile users as it will adjust the display according to the device. Furthermore, improve your website design to be more visually appealing yet minimal. However, you should also make sure that the website does not seem bulky or overloaded with elements and images.
So, ready to tackle these small yet important factors that affect the SEO ranking of your e-commerce websites? Although these issues may seem minor, they have a great influence on your website’s conversions and traffic. So, focus on all these factors and work in detail to elevate your website. Need help? Axilume is always at your service.