Launching a new website is a crucial step in every business. No matter how many times you have analyzed and crosschecked your website, the final glance is important. Over the years, we have worked with multiple clients. However, what was common in all of them was the stress and tension in the final stages of launching the website. No matter, how long we have invested in it, just like a student who has been preparing for their exams, the last-minute fear is common in every client. So, let us brush up on some of the most important factors that need to be cross-checked before launching your website. We understand how special your website is for you. So, let’s not miss out on the following steps before launching your website.
- Reviewing the design
We are sure that the design, color palette, font, and other related features will be finalized and reviewed well prior. Moreover, making major changes in these elements will not be possible at the last minute. However, you can still look for minute errors including inconsistencies in design and color. Although minute, these errors will significantly affect the overall impression of your website. Furthermore, you can ensure the font sizes and styles are uniform on all pages. Ensure the logo is properly placed and all the images are in the right place. It is also important to look for minor words, spelling, and punctuation errors.
- Verify all the integrations
Integrations have a major role in enhancing the customer experience. So it is important to verify that these integrations including quotation forms, newsletter signups, and booking pages are properly working without glitches. Apart from them, shopping and e-commerce websites will have catalogs and payment integrations. The smooth functioning of these elements should also be verified before the website launch. Smoothness and ease in navigating through all the pages of a website are crucial in elevating user interaction and experience. So, ensure that all the integrations on your website are up to date.
- Ensure the social media icons and links attached to them
These days people are highly influenced by social media. So, they are considered one of the most important platforms for marketing. For that reason, make sure that your website provides easy access to your social media handles. Include social media icons and links that help navigate to those pages. Furthermore, ensure that these links are properly working and take your users to the required pages or posts on your social media platforms.
- Check the effectiveness of CTAs
CTA or call to action a feature that leads to conversions and sales. Ensure that the CTAs are set at locations that prompt a sudden reaction from website visitors. Place these elements with content that provides strong reasons for the customers to explore more such as offers and discounts. With the help of an external person make sure that your CTAs initiate sudden actions from the intended customers.
- Verify the responsiveness
A major mistake made by most people is that they design their website considering a single browser, device, or operating system. However, people use multiple devices, browsers, and operating systems to visit your website. So, before launching the website make sure that your website functions perfectly on all these platforms. Therefore, check the responsiveness of your website and ensure that the display, fonts, CTAs, and all other elements adjust automatically on every popular browser including Chrome and Firefox.
- Proofread the content
Quality content is a major feature that increases customer interactions on your website. So, maintaining error-free and engaging content is a must. For the same reason, it is important to proofread and verify that all the posts, articles, blogs, and other content on your website are clean with no corrections, grammatical mistakes, or spelling errors. You may also seek expert help while doing this.
- Ensure search engine optimization
Although you develop a user-friendly website with informative content, error-free elements, attractive CTAs, and impressive design, you may find it difficult to rank your website and increase traffic. It is mainly because of the lack of good SEO techniques. So, you should ensure that your website is sound with relevant SEO features. Make sure that your content is rich with the necessary keywords. However, remember not to overstuff keywords as it will negatively affect your website ranking. Be creative and unique with H1 tags, include click-worthy title tags, and never neglect image alt text. Ensure all these features and pay attention to every detail on your website.
Do you feel that these are too much for you to handle? Why worry when you have Axilume here? At Axilume we assure you to assist in every small and big stage of website development. We will cross-check and verify every minute details. Burdened with the last-minute hurry-burry? Connect with us.